Through the rural vitalization strategy, a new picture is unfolding in rural vitalization through industrial development, vitality is instilled in rural vitalization through talent cultivation, new civilized climate is shaped in rural vitalization through cultural development, the countryside beauty is captured in rural vitalization through ecological conservation, and the fundamental role of Party organizations is reinforced in rural vitalization through Party organization development. Enterprises play a crucial role in rural vitalization, with a splendid picture unfolding in their contributions to rural vitalization. The “Rural Vitalization” category of the 2023 is established to explore more innovative examples where enterprises address challenges in rural development and contribute to rural vitalization.

The specialty asparagus industry in Lianshui County, Huai’an City, Jiangsu Province, was restricted in production capacity and agricultural development due to its single-season planting. State Grid Lianshui County Electric Power Supply Company has actively coordinated the advantages of all parties, helped create a National Protected Standardized Demonstration Zone for Asparagus Planting. It has coordinated the development of the whole industry chain of asparagus planting, harvesting, processing, transportation, sales, and branding through implementing off-season planting, field cold chain and other electrification transformation, giving rise to a new form of domestic asparagus industry and activating a new engine of rural vitalization.

How did the “The world’s granary” Taicang, Suzhou city, achieve increased income and reduced carbon consumption at the same time? Based on the resource endowment of Taicang Modern Garden City, with the green transformation of rural energy as the focus, State Grid Taicang Electric Power Supply Company has launched the “zero-carbon village campaign” by figuring out the carbon emission account of Donglin village. It helps Donglin Village to build and upgrade the ecological and circular green agriculture model of “one field, one grass, one sheep, and one bag of fertilizer” and create a low-carbon green new model of upgrading its food industry, increasing incomes of farmers and making villages more livable.

“Full battery” for rural vitalization accelerates guesthouse development

Qianwei village of Chongming, Shanghai Minicipality is the “National Agricultural Tourism Demonstration Site” selected by the Ministry of Culture and Tourism of the PRC. In the face of the three major problems of Chongming rural guesthouse, namely “difficult promotion of all-electric guesthouse, tight electricity supply during peak period and insufficient supply of targeted services, State Grid Shanghai Chongming Electric Power Supply Company has launched a pilot project in Qianwei Village, in which 250 guesthouses were transformed into all-electric type. The power distribution network has been upgraded with zero power outage and zero complaints for 43 consecutive months, effectively improving the energy level and level of Chongming guesthouses.

State Grid Fengyang County Electric Power Supply Company earnestly implements the national rural vitalization strategy, closely follows the direction of modern agriculture development of Xiaogang village, carries out the promotion and application of electrified agricultural machinery and tools in the whole process of agricultural production. It facilitates the diversification of smart agriculture with “digital intelligent integration”, promotes the electrification of agricultural production with “digital intelligent agricultural machinery”, enhances the efficiency of rural industry with “digital intelligent greenhouse” and expands agricultural transformation with “digital intelligent low-carbon projects”, all of which help realize agricultural electrification. “Smart electricity” helps fill granaries and put Xiaogang village in the forefront of rural vitalization.

Electricity lights up future and generates more in the loessland

Dingxi, Gansu Province, was once considered as a place that “lacks of living conditions”. In view of the needs of scientific and technological innovation and circular green agriculture, State Grid Dingxi Electric Power Supply Company has integrated the electricity generated by the photovoltaic power into the power grid to meet the electricity needs of agricultural activities. It has carried out multi-dimensional comprehensive control of PV generation, load and storage, developed new agricultural load, and coordinated the PV poverty alleviation benefits and modern agricultural production benefits. At the same time, by building the one-stop social service platform of “electric loving supermarket”, it helps Dingxi tear off the historical label of “the Poorest Region of the World”.

Xiajiang model leverages electricity to boost rural common prosperity

Xiajiang village faces difficulties on four fronts: poor development, slow green transition, low income and poor living condition. In view of those, State Grid Chun'an Power Supply Company of State Grid has launched the Xiajiang model of electricity for common prosperity featuring “reliable, green, prosperity and warm-hearted electricity”. It helps Xiajang village become an example of high-quality common prosperity through upgrading and transforming the power grid, improving the electrification of new industry, expanding online and offline channels of selling agricultural products and extending power services to villages and households.

Faced with the challenges of environmental pollution and resource waste in the traditional pig farming industry, DA BEI NONG Group has actively practiced the modern way of ecological pig farming. For example, it has built an industrial park of ecological circular farming in Taihe County, made full use of technology to realize the circular agriculture that combines planting and breeding, utilizes manure as resources and integrates agriculture and animal husbandry. It has cooperated with local enterprises for win-win results, which has led to the increase of villagers’ incomes and the prosperity of the economy. It has realized efficient use of resources and reduced waste emissions, showing a new path for sustainable agricultural development.

5G-enabled ecological restoration transforms “Saline-alkali land” into “ecological oasis”

To tackle the difficulty in saline-alkali land cultivation and support national food security, China Mobile Jilin Co., LTD has established a joint project team to carry out the “5G Dedicated Network Intelligent Agriculture Project on the Saline-alkali land of Da’an”. Using 5G technology, the project has improved the condition of saline-alkali land, installed soil irrigation facilities and intelligent planting, etc., and has pioneered the intelligent ecological restoration management of the whole cycle of “transforming, cultivating, planting, managing and harvesting” in saline-alkali land. The ecological restoration efficiency and agricultural production efficiency of saline-alkali land are greatly improved. It is estimated that cultivating 200,000 mu of saline-alkali land can increase economic benefits by 320 million yuan.

the regional public brand of “Youyang 800” in Youyang County of Chongqing Municipality.

By harnessing its data and technological capabilities, Webank contributes targeted tax revenue to the key counties through its flagship product Weilidai (Microloan) which settles loan accounting with impoverished counties. The tax revenue has been invested into a variety of assistance projects for rural vitalization, lending strong support for counties’ economic development. By the end of 2022, the Weilidai assistance projects for rural vitalization has launched in 47 counties nationwide, including 5 key counties that were designated to receive assistance for rural vitalization. The project has contributed a total tax revenue of 2.3 billion yuan since its inception.

Diversify the use of water and land through intelligent rice cultivating, fish farming and duck breeding

Traditional farming still faces such problems as relying heavily on experience, low level of informatization, and insufficient industrial services. In view of those, Beyondsoft Technology has made full use of information technologies such as the Internet of Things, big data, cloud computing and digital twins to build a comprehensive intelligent management platform for rice cultivation, fish farming and duck breeding in Yuanyang County, which integrates the functions of production, supervision and brand support. It provides information management tools for ecological breeding, and realizes the symbiotic ecology with the same water serving three purposes and the use of land diversified.

Ninger County is one of the largest coffee planting areas in China. However, the coffee industry in Ninger is faced with the difficulties of having quality without brand, production without bargaining power, and coffee farmers increasing output without increasing income. Ningxiaodou Coffee Company has built coffee franchise planting bases, initial and deep processing plants based on the establishment of its standards and norms for coffee planting and processing. It has combined the strength of the county’s coffee industry to create the image of high-quality Ningxiaodou Coffee, facilitating “Ningxiaodou Coffee” to become the public golden brand of the county’s specialty coffee.

Boost traditional river crab farming with digitalization

In view of the outstanding difficulties in traditional river crab farming, such as tiring working routine, frequent emergencies, obstacles in skill enhancement, Gaochun Power Supply Branch in Nanjing has joined hand with local governments, farmers, equipment suppliers and other parties to explores and promotes the digital transformation of the river crab aquaculture, digitally empowering the industry. This will promote the high-quality development of Gaochun rural vitalization with the digitalization of the river crab aquaculture and the opening up a unique path of the vitalization based on river crab farming industry.

To solve the problems of poor logistics and sluggish trade in rural areas, Jingdong Logistics has continued to expand logistics infrastructure to less developed areas. Its Network-building Plan aims to build an integrated supply chain of production, sales and distribution from establishing new infrastructure, logistics, cold chain, sorting and processing facilities, to brand marketing. Jingdong Logistics connects urban and rural logistics and business flows by selling agricultural products online and unblocking delivery services in rural areas. In 93% of counties and 84% of townships nationwide, same-day or next-day delivery have been achieved. It serves rural vitalization with digital intelligence, promotes the flows of resources between urban and rural areas and increases farmers’ incomes.

Empower small farmers upgrading with comprehensive agricultural assistance service system

A large number of smallholder farmers nationwide are still facing challenges of lacking funding, technologies, and agricultural input with high quality and good price. Chongho Bridge Management LTD. has preliminarily built a comprehensive system of rural production service based on real production scenarios, which integrates financial and industrial chain services and capacity building. The system provides easy access to agricultural resources and skills, as well as online agricultural experts, boosting online sales of agricultural products. It harnesses a comprehensive digital service platform to facilitate the development of smallholder farmers, and promote rural vitalization.

Faced with the dual responsibilities of meeting carbon peaking and carbon neutrality goals and achieving industrial and ecological improvement through and rural vitalization, State Grid Beijing Fangshan Electric Power Supply Company has deeply analyzed rural energy consumption with special attention given to the Shuiyucun village to consolidate the outcomes of “coal-to-electricity” projects. It collaborates with stakeholders, advocates win-win cooperation, and explores a low-carbon energy consumption model for rural households and businesses. Taking multiple measures to promote rural energy transition, it serves sustainable development and facilitates rural vitalization.

“Improve meals” for rural preschoolers—no hunger and more nutrition

Many rural children in less developed regions still suffer from malnutrition. While early nutritious intervention in children from 3 to 5 is highly necessary, it is the “blind spot” of national benefits policy. Herbalife Nutrition (China) has joined hand with charitable organizations to launch the pilot project of “Improve meals for rural preschoolers—no hunger and more nutrition” in Linxia, Gansu Province. The project aims to improve children’s nutrition through using local food ingredients to formulate nutritious recipes for preschoolers, improving kitchen facilities, and teaching teachers, chefs, and parents or guardians the nutritious and health knowledge.

Rural hollowing, population ageing, a rising number of empty nesters, along with non-standard use of electricity have put rural governance into difficulties. Qingpu Power Supply Company has broken away from convention, and built a rural digital cloud platform of open data and targeted electricity service through harnessing smart electricity technology to tap into the huge potential in electricity big data. This will provide targeted, effective, and open energy services for realizing rural electrification and facilitate effective rural governance, booming industry, and prosperity.

Provide assistance and wisdom to increase farmers’ income

Jointly build rural grid to guarantee the last-mile power supply

In the face of the scattered rural public service resources, unbalanced development, and the situations where enterprises cannot manage despite their capabilities, governments fail to manage despite their power, State Grid Mianyang Electric Power Company of State Grid has creatively proposed to build the “joint rural grid” by cooperating with townships, villages, communities, and companies like the State Grid. Based on the principle of “government lead, enterprises participate, village communities implement, elements integrate, co-construct and share”, the project connects governments and enterprises and integrates different networks. It effectively improves the delivery of service and consolidates the capacity of local governance to better serve the work in agriculture, rural areas and farmers in the new era.

WeBank’s new financial means for poverty alleviation in rural vitalization

WeBank upholds the founding principle of inclusive finance and the spirit of technological innovation. It continues to effectively coordinate poverty alleviation and rural vitalization to promote common prosperity. Through its product Weilidai, it has settled loan accounting under syndicated loan with impoverished regions, contributing targeted tax revenue to the key counties that were designated to receive assistance for rural vitalization. With Weiyedai, it has actively involved in the financial businesses in the agricultural supply chain, so as to support the development of the enterprises along the chain. This will maintain sustainable development of industrial chain and drive regional employment and production.

While the digital village strategy has been implemented nationwide, it has encountered problems for its large scale, complex entities, and underdeveloped coordinating mechanism. H3C has tapped into “digital brain” and focused on digital villages construction scenarios. By using digital intelligence, it has built a complete framework of digital villages, empowered villages through one cloud platform, one rural services terminal, data connection among villages, as well as integrated rural governance”, facilitating the implementation of the national strategy.

Electric Eye empowers rural vitalization

To address the focal challenges of rural development including preventing people reverting to poverty, hunting job, and fostering rural industries, Hunan Electric Power Company extensively utilizes its significant electricity-related big data resources and initiates the 'Electric Eye on Rural Areas' campaign as a pioneer, classifying and managing the electricity usage information of over 29 million users in the province. Through innovative algorithmic models and proactive development of applications across four major domains—preventing relapse into poverty, facilitating employment, industry monitoring, and ensuring supply—Hunan Electric Power strategically empowers rural vitalization efforts leveraging the comprehensive potential of electricity big data.

Explore comprehensive intervention methods to promote the development of rural communities

Based on the reality of Daotong Village in Lianyuan City, Hunan Province, Sany Group and the Sany Foundation, under the theme of “scientific philanthropy”employ comprehensive intervention methods to promote community development and revitalization. They respond to the urgent development needs of Daotong Village in areas such as industrial cultivation, healthcare and elderly care, and community organization. Through deep, practical engagement and a companion-style approach in rural community work, they guide villagers to directly participate in it, offering a new model for exploring rural vitalization.

Being one of the 12 agricultural specialty advantage industries in Guizhou, the pig farming industry holds significant potential for aiding farmers out of poverty. Yuexiu Group’s pig farming has achieved modern, large-scaled, intensified, and ecological integration. It has established unique models for farming assistance, procurement, and risk prevention, paving a sustainable path in ecological agricultural development and circular economy practices. This endeavor has ensured the populace with safe, trustworthy food sources for their “food baskets” showcased exemplary environmentally-conscious animal husbandry, and played a pivotal role in contributing to the realization of rural vitalization efforts.

The majority of China's grain crops are grown in a decentralized way, and farmers face challenges in coping with both natural and market risks. Yihai Kerry Arawana Holdings company has implemented a “Four Excellence”strategy in contract farming, emphasizing superior varieties, premium production areas, advantageous pricing, and refined technologies, resulting in a substantial enhancement of agricultural production efficiency. Concurrently, leveraging contract agriculture as a link, starting from market demands, the company has established a community of interests with farmers, optimizing cultivation structures and ensuring farmers’income. This initiative aims to drive agricultural supply-side reforms, fostering collective prosperity for farmers and rural communities.

Enhance the ability of rural doctors to improve the health and well-being of villagers

The establishment of medical teams in extensive rural areas are still vulnerable. Herbalife strategically aligns its “Nutrition for Zero Hunger” global program with the health and nutritional challenges confronting impoverished regions in China. Through initiatives like developing authoritative online training courses for rural doctors, donating mobile medical service packages, and supporting the construction of caring health stations, Herbalife helps improve capabilities and facilities simultaneously. This practical aid effectively helps local villagers solve basic medical needs, thereby contributing to the revival of rural public health initiatives.

Power stations open up the last kilometer of quality power services in rural areas

State Grid Yongjia Electric Power Supply Company, taking “Electricity Service Stations” as a breakthrough point, combines fixed stations with mobile stations to establish “Fixed Stations” at village centers and transform service vehicles into “Mobile Stations” to cover remote areas. This approach closely aligns with the lifestyle and production scenes of rural residents, effectively delivering high-quality power services akin to urban areas to the vast countryside. This initiative aims to promote the integration of urban and rural power services.

Use data to safeguard rural water security

The development of the photovoltaic economy has long been a crucial measure to drive poverty alleviation and promote green development in the Dabie Mountain region. To tackle issues in the operational management of some specific photovoltaic power stations—such as insufficient grid-connected electricity and unclear stakeholder roles， Anqing Power Supply Company deeply comprehends the electricity service demands and developmental needs of all parties involved. Collaboratively establishing and innovating maintenance operations, the company ensures real-time electricity confirmation and operational verification, guaranteeing the normal profitability of photovoltaic power stations. This endeavor furthers economic growth in mountainous areas in poverty, mutually benefiting for all stakeholders.

The Village Guardian Program

Chinese traditional villages embody both the precious legacy of agrarian civilizations and potential, irreplaceable tourism assets. ByteDance has launched the “Village Guardians” program, dedicated to preserving and revitalizing traditional villages. Utilizing ByteDance's technology and platforms, this plan digitizes and promotes these villages Simultaneously, by discovering, supporting, and nurturing creators in rural areas, it fuels the rekindling of cultural allure in ancient villages under the stewardship of successive "Village Guardians."

Explore the community conservation model for 20 years to guard the “world’s last pure land”

The Naren Conservation Community employs a community protection model led by cooperatives, engaging all villagers in the conservation efforts. Guided by the villagers’ ecological wisdom derived from their long accessing to the nature, it has pioneered a distinctive integrative conservation approach. After more than 20 years of conservation endeavors and developmental exploration, the Naren Conservation Community has not only been listed in China’s Public Welfare Protected Areas Directory but has also gained international recognition. It serves as samples for United Nations Environment Programme promotional videos disseminated globally.

Sustainable agriculture enables rural vitalization

The three elements of industry, technology and talents help boosting national rural vitalization

In response to the national strategy, Alibaba is actively engaged in the fight against poverty, and leverages its technologies and platforms as an internet enterprise contributing to a moderately prosperous society in all respects. In December 2017, Alibaba established Alibaba Poverty Relief Fund and built an internet model for poverty alleviation from the areas of education, health, female empowerment, ecology and e-commerce, supporting the national poverty alleviation strategy. In 2021, when China embarked on a new journey towards building a modern socialist country in all respects, Alibaba Poverty Relief Fund was renamed Alibaba Rural Vitalization Fund. In addition to consolidating gains in poverty alleviation, the Fund is focused on three areas—technology, industry, and talent—to support rural vitalization. To this end, Alibaba innovatively unveiled the Special Commissioner Initiative and has dispatched 21 commissioners to 21 underdeveloped counties in 11 provinces to support poverty alleviation and rural vitalization.