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Action4nature

Release time:2024-03-26Source:China Sustainability TribuneAuthor:媒体中心
Action4nature

Acting for nature is equal to acting for humanity and protecting ecosystem is synonymous with protecting the future of humanity. In the “Action4nature” category,actions are targeted at caring for animals, managing water sources, restoring forests and deserts and protecting fragile ecosystems. Through various means, the actions contribute to the preservation of biodiversity, showcasing the beauty of the harmonious coexistence of nature with business as a force for good.


New biodiversity conservation project jointly safeguard the future of the earth

L'Oréal Group has launched the“L'Oréal, For The Future”Annual Biodiversity Conservation Project,“The More Diverse It Is, The Greater It Values” to integrate biodiversity conservation into the group’s overall value chain. It implements biodiversity conservation in multiple dimensions such as business operation, corporate culture, product innovation, consumer education, and stakeholders partnerships. L'Oréal encourages consumers and the public to protect biodiversity through cross-sector cooperation, innovative activities, rich content and excellent engagement experience.


Biodiversity conservation through low-carbon outdoor traveling

Ninghai Power Supply Company has integrated line inspection and repair channels into the National Trail system Ninghai to achieve the coexistence of trees and lines.To empower the trail with green power, facilities such as poles and towers have been set up in needed areas, and intelligent green power monitoring devices have also been installed in collaboration with stakeholders. These efforts serve as hardware support for forest fire warning and monitoring and biodiversity conservation investigations. Also, a green hiking team has been built to join in biodiversity conservation and outdoor power facility protection.The company is dedicated to achieving harmonious coexistence between socio-economic development and biodiversity.


Electrification-empowered eco-friendly fishery to protect lives in Yangtze River

State Grid Jiangyin Electric Power Supply Company, in collaboration with governments, aquaculture farmers, fishery electrification equipment suppliers, green power service providers, Yangtze River fish protection association and other stakeholders, jointly created a unique model tailored for Jiangyin city. This model consists of pollution control, electrical breeding, enhancement and release of rare fish, and electrification-empowered eco-friendly fishery along Yangtze River. Integrating new technologies and models for Yangtze River's eco-friendly fishery, it has provided a broader space for the development of the eco-friendly fishery.

Biodiversity conservation in Pingshuo reclamation area contributes to the group's sustainable development

With the core philosophy of reconstructing and protecting the landform, soil, vegetation, landscape, and biodiversity, Chinacoal Pingshuo Group has improved the design of the ecological reconstruction plan by taking into consideration the terrain, soil quality and climate characteristics. Through the three-dimensional planting of grass, shrub and tree, the group has turned the reclamation area into a benign ecological environment, which is a new model for the ecological reconstruction and biodiversity conservation in the Pingshuo mining area.

Three-River-Source· Truliva Action

Supported by the Administration for the Three-River-Source National Park, the Three-River-Source·Truliva Action is a public welfare initiative jointly launched by Unilever’s water purification brand Truliva, the China Environmental Protection Foundation, and the Sanjiangyuan Ecological Protection Foundation. The aim is to support China’s ecological protection and the building of a beautiful China, and promote the ecological advancement in water source areas.Deriving from the three-river-source area, the action will help plateau areas achieve the long-term vision of zero waste communities and harmonious coexistence between man and nature in the next decade.


Explore the coexistence between offshore wind power and marine ecology

Sticking to the sustainable development philosophy of harmony between man and nature, Longyuan Power is dedicated to marine ecological protection. It has established the first offshore wind power bird observation station in China and conducted research on the impact of offshore wind power on birds. To innovate ecological protection model, the company has launched offshore wind power ecological protection projects and implemented ecological programs such as environmental monitoring, enhancement and release, bird protection, wetland restoration, and aquaculture demonstration, so as to promote the marine ecological advancement and the protection of the marine environment.

Energy transition benefits nature

Guohua Energy Investment Co., Ltd. puts emphasis on marine and coastal ecological protection and restoration in each step of its offshore wind power projects in Dongtai. Wind power is beneficial to humanity, green construction to the ocean, ecological restoration to the coast, and enhancement and release to marine lives. The project puts Dongtai on a positive track of biodiversity restoration, balancing clean energy production and coastal ecological protection while providing a continuous source of “wind power” to promote the energy transition to benefit nature.

Synecoculture-- Sony's innovative environmental technology

Synecoculture is an environmental technology developed by Sony Computer Science Laboratories, Inc. Instead of cultivation, fertilization, and using pesticide, the new technology constructs an ecosystem by high-density mixing of various useful plants and utilizing the features of different plants. This helps achieve the most optimized ecology that promotes the harmony between man and nature and contributes to 11 SDG Goals. In the future, it is expected to contribute to the 30·60 Decarbonization Goal through plants' carbon dioxide absorption and soil's carbon sequestration.

Leveraging light to help people and nature coexist in harmony

Signify keeps exploring and improving ecological lighting solutions. It has developed various types of lighting applications to reduce light pollution, aiming to not affecting the natural perception and rhythm of animals and plants but creating an ecological night environment that is in line with the laws of natural life, so as to protect biodiversity. Customized lighting for fish, poultry, and livestock can effectively improve animal welfare and create a suitable environment for the growth of animals. In this case, animals’ health are improved and they can grow in their best conditions.

Protect Anji Hynobiid throughout four seasons

To protect the Anji Hynobiid, also known as the “giant panda of amphibian”, the People’s Government of Anji County, Zhejiang Province has set up monitoring sites in the habitats within the Anji Hynobiid National Nature Reserve in Longwang Mountain, and has also built the Anji Hynobiid breeding and protection station to help restore the wild population through artificial breeding. The company has integrated resources to create a green power system in collaboration with government departments, jointly building a ecological protection defense line to safeguard the growth of Anji Hynobiid and achieve the sustainable development of the ecological environment.


International cooperation to safeguard the ecological health of the Poyang Lake Basin

Sateri has incorporated biodiversity conservation into its 2030 sustainable development vision and set supporting science-based natural ecosystem protection and restoration as one of its key goals. On the one hand, it minimizes the environmental impact of its operations and protects the ecological health of the business locations and surrounding communities. On the other hand, it attaches great importance to ecosystem protection and restoration, and cooperates with the Conservation International to improve the ecological health of the Poyang Lake Basin, thus strengthening ecosystem restoration and the protection of nature

Energy transition benefits nature

High-temperature heat waves and droughts caused by intensified climate change pose safety risks to national parks and related power facilities. Qingyuan Power Supply Company. has, for the ecology and safety of the Qianjiangyuan-Baishanzu National Park, conducted research on innovative lightning protection and micro-grid.It has established a three-dimensional prevention and control system that integrates resource protection and management, forest fire warning, and emergency response and disposal, based on multi-party coordination and innovative mechanisms. It helps explored a complete set of eco-friendly power solutions for the safety of national parks


“Flexible” grid construction to protect the fragile ecology in Xinjiang

It remains a much-debated issue as to how to protect nature to the largest extent possible in the construction of power transmission and transformation projects that cross the natural environment. State Grid Xinjiang Electric Power Co., Ltd. Construction Branch, instead of choosing the traditional solution, actively practices the philosophy of green development, and incorporates ecological awareness throughout the entire construction. It has established management and coordination mechanisms to optimize power transmission and transformation projects with breakthrough technologies and delicate engineering methods, which effectively protected the fragile ecology of Xinjiang during construction and gained a lot of praises.

Work with power grid “social inspectors” for birds ecology in the city

To precisely control the bird- line conflict in the O&M of the power grid, State Grid Shanghai Ultra High Voltage Company , to prioritize prevention, has developed an intelligent inspection system for transmission lines within the company and also granted “social inspectors” the functions of daily inspection of transmission line equipment and identification of bird nesting risks. It has explored a new model of online and offline integrated intelligent inspection for social transmission lines with both internal and external resources, setting a typical example for grid enterprises to accurately prevent and control bird-line conflicts.


Digital Panda” project to boost intelligent cultural tourism

The wild population of giant pandas still remains scarce due to destructed and fragmented habitats. Integrating the latest 5G technology with AICDE technology, Sichuan Mobile has, in collaboration with the Administrative Bureau of Giant Panda National Park, Chengdu Research Base of Giant Panda Breeding, scientific research Institutes and domestic and foreign environmental organizations, built an intelligent cultural tourism solution that includes monitoring and protection, research and analysis, service and experience, science popularization and training, and environmental conservation, so as to protect the ecosystem of giant pandas and their habitats in a more effectively way.

Organic milk from desert: Raising cows to control sand and heal the nature

Under the climate crisis, wildfires and droughts bring more trauma to the planet and increase the risk of land desertification. Rooted in desert, Shengmu grows desert control plants and grass to feed cows, and then fertilizes the soil with cow manure, thus forming a complete organic and ecological desert control industrial system with nature-based solutions. While producing organic quality milk, Shengmu has turned the previously secluded desert into a "garden oasis". It provides the world with a new model of desert control and becomes a demonstration of combining desert control with circular economy.

“Line Chief & Forest Chief” investigation + “overhead power lines passage & wildfire barrier”: ecological shield in Shennongjia

To meet the power demand for regional economic and social development, it is inevitable for transmission and distribution lines to cross the Shennongjia district. In this case, the tree-line conflict becomes urgent as the district has high forest coverage and high fire prevention requirement. To address this issue, Shennongjia Power Supply Company has assigned the "Line Chief" and the "Forest Chief" to jointly build the “overhead power lines passage and wildfire barrier”, as a way to promote the protection and high-quality development of the Shennongjia forest district.

Commit to net-zero biodiversity loss with strategic positioning

As global biodiversity is facing severe challenges, Schneider Electric has ever recognized the strategic importance of biodiversity in 2018 and commits to net-zero biodiversity loss from its operations by 2030. Through quantitative analysis of end-to-end biodiversity footprints, actions have been taken on sub-topics such as green packaging, green products, non-production-end zero plastics, and water conservation and restoration. Schneider Electric (China) has implemented biodiversity restoration measures while ensuring their long-term and sustained efficiency.


Green Label: Construct green power grids all in a QR code

Power grid construction is bound to damage nature.To standardize environmental supervision and evaluation in power grid construction, State Grid Zhejiang Construction Company has deepened digital reform, conducted a power grid construction model that is beneficial to nature, and formulated a green construction evaluation system for transmission and transformation projects. The company has developed and promoted the “green construction QR code” within Zhejiang province, which realizes scientific and accurate evaluation of carbon emissions from project construction, and provides supports for decision-making based on identified high carbon emission factors, thus achieving a balance between power grid construction and environmental protection.


HP Sustainable Forest Collaborative


Committed to long-term growth in China, HP has promoted the Sustainable Forest Collaborative with third parties to integrate production and operation into HP’s ecological chain, by maintaining forest ecology, restoring wildlife habitats, and supporting the forest industry. Through a series of long-term sustainable development strategies and the launch of green products and services, HP helps boost the circular economy and achieve zero carbon emissions throughout the entire value chain covering production, sales, operations, etc.

Power system and big data: more accurate and efficient ozone pollution monitoring

The harm of ozone pollution cannot be underestimated.In response to the severe ozone pollution and management-related issues in Shandong Province, Binzhou Power Supply Company, leveraging its strength in power system and big data, has cooperated with provincial environmental departments to build China’s first national ozone monitoring power index system, and develop an “power+ environmental protection”ozone pollution monitoring and analysis system. The system monitors online the suspended or restricted production of heavy polluting enterprises in the province, which precisely relates“power data” to “production behavior”, and greatly contributes to ozone pollution control and environmental protection.

Fifteen-year water conservation to achieve common growth with nature

Issues associated with economic development, such as the destruction of watershed ecosystems, water pollution, reduction of biodiversity, and unclean community drinking water, are undermining the fruits of development. Facing the challenge of water resources, Coca-Cola has collaborated with multiple partners to carry out projects in various river basins in China for 15 consecutive years. Efforts have been devoted to water source protection, sustainable agriculture, wetland protection and restoration, artificial wetlands, and community drinking water safety. Covering over 20 provinces and benefiting millions of residents, these projects have significantly promoted both water resource and environmental protection.

Polish the business card of urban development through protecting power lines and birds

Oriental White Stork, one of the first-class nationally protected animals in China, often causes line trips because of nesting on electricity pylons, which causes massive economic losses and poses threats to the species. With the principle of “Protecting power lines and birds”, Gaoyou County Electric Power Supply Company of of State Grid Jiangsu Electric Power Co., Ltd. has figured out a new mode and a fully-fledged protection system to achieve this goal through promoting multi-party participation, soliciting social consensus, applying for protection bases, and building specialty brands, etc.



Technology makes life better

Asian elephants are one of the threatened species. To reduce the conflicts between human and elephants caused by habitat shrinking, China Mobile has undertaken the construction of the country’s first Asian elephant protection, monitoring and early warning system. With 5G, cloud, AI and other advanced technologies, the system realizes real-time monitoring, tracking and protection of the elephant herds. The construction process adopts wireless access of front-end application devices, wireless coverage of base stations, and wireless backhaul networking to avoid unnecessary wiring within the protected area, so as to maximize the protection of the original ecosystem.

Protect Yunqiao Wetland: loving nature and pursuing sustainable development

Since the semiconductor manufacturing industry is highly dependent on energy and water, Intel attaches great importance to addressing climate change and sustainable water use. Yunqiao Wetland is a drinking water source for Chengdu, which offers 80% of the city’s water use. It is also a habitat for many creatures. Since 2012, the volunteer team of Intel Chengdu employees has carried out Yunqiao Wetland care, biodiversity data collection & handling, and developing nature-theme reading materials, etc. The practice has effectively promoted wetland biodiversity conservation and offered valuable experience for building, conserving and utilizing other wetlands.

Protect water sources: the ecological protection and emergency command system for water sources in China South-to-North Water Diversion Middle Route

The project of China South-to-North Water Diversion Middle Route is a grand project for ecological conservation and livelihood improvement, which plays a crucial role in protecting construction safety, water security and water quality. Nanyang Branch of China Mobile Group Henan Co., Ltd. leverages the technological advantages of China Mobile such as 5G+AICDE to carry out smart construction for integrated protection and systematic governance of mountains, rivers, forests, farmlands, lakes, grasslands, and deserts. Efforts are made to implement monitoring and early warning of geological disasters, smart supervision over sand mining, smart forestry, and 5G-based emergency management, etc. In this way, the ecosystem of water sources is well protected, building an emergency safety fortress in the watersheds.

Give full play to platform advantages to help biodiversity conservation

Biodiversity is the artery of life on Earth. The rapid weakening of biodiversity poses a threat to human and nature, which is little known to the public. Beijing ByteDance Technology Co., Ltd. has launched the industry’s first video content guide for biodiversity conservation. Via TikTok, high-quality popular science knowledge is spread and reached to the public, which engages people in biodiversity conservation. While building video databases of biodiversity to facilitate scientific research, the company has focused on technology and product innovation, platform content governance, and content ecology optimization to combat wildlife-related crimes and illegal information.

Integrate natural capital into management for harmonious co-existence between enterprises and nature

While the nature supports prosperity of the humanity, it undergoes consumption and damage that leads to unsustainability. China General Nuclear Power Corporation has explored solutions to support clean energy development and co-existence with nature. Pilot projects are conducted at Daya Bay Nuclear Power Base and Yunnan Modoushan Wind Farm, which applies the concept and evaluation methods of natural capital into the enterprise’s clean energy development. The practice effectively manages the impacts and dependency on natural capital, reduces disturbance to creatures caused by production and operation, and enhances the community’s ability to resist natural disasters.

Dedicated to coral rehabilitation in Bali and grant the ocean with “Huadian Blue”

Coral bleaching along the northern coast of Bali poses a threat to marine life and coastal ecosystems. CHD Bali Power Station, along with an Indonesian environmental protection agency, has jointly established the Coral Research and Restoration Center. The center conducts feasibility analyses and figured out solutions to coral reef restoration. Joint efforts are also made with scientific research institutions to promote coral restoration, which bring benefits to restoration of local ecosystems and development of local fishery and tourism. Furthermore, the practice has offered new ideas for overseas power plants to promote ecological protection.




Co-develop a new relationship between the power grid and ecology

Due to the lack of line design, process design, cross-disciplinary expertise, and consensus from various sectors, it is quite hard to build power grids that conserve nature. To this end, Wuyishan Power Supply Corporation took the lead to form a multi-party information sharing and collaboration platform. Efforts are made to change the source design of power grids, build an operation and maintenance cooperation alliance, create an ecological emergency response platform, and build a line-tree cooperation mode, turning conflicts into cooperation and creating a new relationship of coexistence between power grids and the original ecological environment.

Integration of planting and breeding leads to naturalization of the industry

In response to high feed costs and environmental pressure faced by upstream dairy farms, Yili has carried out the project of “Integration of planting and breeding” since 2013. Through the project, Yili has provided all-round support measures for its cooperation farms, which covers technical guidance, management output, credit support, and other aspects. The practice helps farms to solve challenges in economic and environmental development, promote win-win cooperation in the industrial chain, and achieve harmonious development between humanity and nature, industry and ecology, contributing to building a community of all life on Earth.

Southwest Sichuan Forestry Carbon Sequestration Project achieves three benefits

In the deeply impoverished area of Liangshan Prefecture, Sichuan Province, the Southwest Sichuan Forestry Carbon Sequestration Project of Novartis has formed a multi-party collaboration & development mode and innovative management approaches to tackle local development difficulties, which engages the government, enterprises, and professional environmental protection institutions, etc. From 2011 to 2020, in spite of difficulties such as high altitude, harsh natural conditions, and conflicts between forestry and animal husbandry, the project promoted carbon absorption, enhanced biodiversity conservation, and boosted rural community development.


Integrate natural capital accounting into whole-life environmentally friendly power transmission and transformation projects

The 750kV Yili-Kuche line construction project in Xinjiang spans several key ecological protection areas. During construction, State Grid Xinjiang Electric Power Co., Ltd. has identified the contact points of natural capital involved in each stage of the power transmission and transformation project. To this end, the company has put forward higher standards for biodiversity conservation in the design, construction, and operation of the Yili-Kuche line project. The practice avoids negative impacts through scientific planning, protects the ecological environment through green construction, and restores vegetation for harmonious coexistence, successfully building a whole-life environmentally friendly power transmission and transformation project.

Take all-round actions with high standards

To cope with the increasingly severe challenges of climate change, ANTA Group has been the first in the textile industry to cooperate with the World Wildlife Fund (WWF). Through collaboration with industrial peers, ANTA has promoted green transformation of the supply chain, applied environmentally friendly textile fabrics, and reduced plastic in packaging. Lots of activities have been organized to call on hundreds of millions of consumers to take green actions. Efforts are also made to jointly launch innovative and environmentally friendly products with cooperation partners, and support relevant organizations in achieving forest restoration, which successfully build partnerships for sustainable development.




Building a monitoring and early warning system for wild Asian elephants

To protect the endangered species of wild Asian elephants, Xishuangbanna Branch of China Mobile Communications Group Yunnan Co., Ltd. has leveraged “5G+AICDE” digital technologies to build the country’s first digital and intelligent management system, which integrates the functions of wildlife protection, monitoring and early warning. The practice has achieved real-time monitoring and timely warning of Asian elephants, and improved the capabilities and efficiency of relevant departments in warning and responding to human-elephant conflicts. The effort has also raised the popularity of Asian elephants and public awareness of protecting the species.

Action for Yangtze River ecological protection

In response to water ecosystem damage, water environment pollution, and related livelihood & development issues in the Yangtze River Basin, State Grid Wuxi Power Supply Company has made efforts in topic management and practices of Yangtze River protection. To minimize the impacts of power grid planning and construction on the ecology of the Yangtze River, the company focuses on the division of duties of departments, stakeholders and their expectation identification, action identification and evaluation of Yangtze River protection, compliance evaluations based on laws, regulations and other requirements, risks and risk control, opportunities and success judgments, target indicators and measures, personnel management and training, etc.

Beach cleanup action

To address marine environmental pollution, TOYOTA BOSHOKU (CHINA) CO., LTD., as an automotive parts manufacturer, has not only achieved the recycling of plastic products, but also formulated a coastal cleaning action plan during business activities. Through the campaign, employees and their families in China, as well as cooperation partners, have reflected on the problems they have caused to the ocean in daily life and work, and tried to gradually reduce marine trash from the source. The practice fortifies stakeholders’ support for the company to improve marine ecosystems in terms of concept and action.


Build stray animal shelters for homeless creatures

There are a great number of stray animals in cities, which pose many challenges. For instance, their lives may be put in dangerThe urban environment may be polluted and the social security may be on edge. The Stray Animal Shelter is the first stray animal rescue program unveiled by Taobao & Tmall Group. Users involved are encouraged to participate in the online rescue of stray animals and are informed of science-based rescue approaches. By now, millions of users have participated in the online campaign, donating about 500 tons of pet food to over 10,000 stray animals, and giving out over 2 million yuan of donations for medical treatment and other needs.



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