The United Nations 2030 Agenda for Sustainable Development stresses leaving no one behind and calls for an inclusive, equitable, and collaborative society based on shared responsibilities and benefits. Achieving this goal requires the collective efforts and innovative actions of multiple stakeholders. The category of鈥淲ell-being for All鈥漚mis to showcase initiatives that leverage their own strengths to promote the well-being of diverse populations.
Enabling silent riders to bridge the gap between silence and sound
Ele.me focuses on indiscriminate care for the public and is committed to friendly and equitable employment protection. Starting by listening to the voices of silent riders鈥攈earing-impaired delivery riders鈥攖he company aims to break down the barriers between the worlds of sound and silence. Through measures such as push notifications and prominent reminders on logistics details pages, users are informed that silent riders are providing services. The platform also creates electronic communication cards to facilitate easier pickups at restaurants, and enables one-click smart calls to contact customers. Beginning with small acts of care, Ele.me uses technology to serve people鈥檚 livelihoods.
"Lighting up Every Home 路 Growth Plan"鈥擟ultivating rural electricians through multi-party collaboration to promote equalization of public services
To address the uneven cultivation and distribution of electrician talents in remote areas, the Ningbo Qian Haijun Volunteer Service Center launched the "Lighting up Every Home 路 Growth Plan"鈥攁 rural training initiative that brings together the government, organizations,enterprises, universities and rural communities. This initiative provides support for talent training and service improvement in underdeveloped regions, establishing a systematic platform for the growth of rural electricians. It has trained 103 students from disadvantaged and disabled families to become rural electricians, offering a model for promoting regional equalization of public services.
Implement the national fitness program for better youth and community development
For community sports and youth sports, Adidas joins hands with many parties to launch empowerment actions, building one more playground near home, donating one more set of sports equipment, and doing one more teaching training, etc. From urban to rural areas, from basic material support to professional sports assistance, Adidas is constantly expanding the coverage of the beneficiaries to help young people and community residents to better enjoy sports, creating positive and sustainable changes.
Enable accessibility in the society with the power of science and technology
Alibaba Foundation has been exploring the areas of information accessibility, job creation accessibility, and ecological accessibility. The Foundation helps disabled partners start business or get employed with free e-commerce assistance, such as upgrading the APP for accessibility, launching wheelchair navigation services supported by technology, developing an intelligent AI sign language interpreter, and opening a barrier-free theatre channel. In addition, it also helps the disabled partners adapt to life and promotes positive energy to help them through the Alibaba Public Welfare platform and the Everyday Positive Energy platform.
Continue to facilitate ageing-friendly transformation of towns and cities to ensure stable accommodation and well-being in later life
LongFor Group's Evergreen Program focuses on the problems of old and functionally deficient communities, unfriendly home environments for the elderly and unfriendly cultural environments for the elderly in old urban communities. It aims to make the lives of the elderly in urban communities safer, more convenient and happier through public space renovation, age-friendly renovation of the home environment, renovation of community elderly service centers, and community care and volunteer services. The Program has landed in hundreds of communities in 17 cities, enhancing the happiness index of living for more than 126,000 elderly people.
Mulan Training Camp cares for women drivers
As an enterprise pursuing diversity, equality and inclusion, Volvo Group (China) has always insisted on promoting professional equality, protecting women鈥檚 rights and interests, and facilitating women鈥檚 development and growth. From 2022 to 2023, Volvo Trucks has already launched two seasons of three special courses called 鈥淢ulan Training Camp鈥?for female truck drivers to help them solve practical problems in the driving process, improve their driving skills, and expand their development space, creating more opportunities for female drivers to realize their self-worth.
The 鈥淐-STAR African Youth Innovation and Entrepreneurship Program鈥?was launched in April 2022. Funded by the China Merchants Foundation and hosted by China Merchants Shekou (CMSK), it aims to promote innovation-driven initiatives, support African youth in entrepreneurship and employment and establish a model project for 鈥渢eaching people how to fish鈥?to enhance people-to-people connectivity. This initiative involves establishing an African Youth Innovation and Entrepreneurship Center in Djibouti and developing entrepreneurship training courses. It continues to cultivate young leaders or entrepreneurial talents in Africa, thereby stimulating local employment and economic development.
鈥淐arefree Electrician鈥?adds skills and safeguard to families with disabilities
State Grid Putian Electric Power Supply Company fully leverages its professional expertise to carry out the 鈥淐arefree Electrician鈥?project for caregivers of disabled individuals. Through specialized electrician skill training, establishing a flexible 鈥渙nline + offline鈥?employment platform, offering job opportunities, and establishing a 鈥淐arefree Fund鈥?to ensure the sustainability of the project, the company has cultivated 93 qualified 鈥淐arefree Electricians鈥?from 2022 to date. This initiative has resulted in an average monthly income increase of over 2400 yuan per person, aiding disabled households to step out, integrate into society, and realize their value.
In 2019, Standard Chartered Group launched the new sustainable community project 鈥淔uturemakers,鈥?aimed at helping youth and community residents share the benefits of economic development and empowering the next generation with more opportunities for learning, working, and growth. In China, Standard Chartered Bank collaborated with multiple charitable organizations to introduce projects such as 鈥淓mpowering Girls,鈥?鈥淔inancial Literacy School,鈥?鈥淔uture Entrepreneurs,鈥?鈥淯niversity Graduate Employment Empowerment Program,鈥?and 鈥淵outh Employment and Entrepreneurship Capacity Traning.鈥?In 2022, over 60,000 youths and elementary students have benefited from these initiatives.
鈥淩escue Towers鈥?erect outdoor escape passages
In cases of line patrol emergencies, lost hikers, or elderly individuals getting lost, every second counts in wilderness rescue operations. Pinpointing the location of individuals in distress is crucial. State Grid Zhejiang utilizes resources such as available power corridors and line monitoring devices to establish a rescue alliance. The alliance operates with the tower rescue center as its platform, utilizing outdoor 鈥渟ky eyes鈥?night vision device) as a medium, and relying on the Beidou SOS rescue stations as its pivot. This initiative addresses the 鈥渄ifficult location identification鈥?challenge in wilderness rescue operations. This innovative approach has reduced the average duration of wilderness rescues from 2-5 days to 4-8 hours, establishing a critical emergency lifeline for wilderness rescue operations.
Targeted assistance helps Brazilian micro-entrepreneurs and farmers live out of poverty
China Three Gorges International Limited, while investing in the Brazilian clean energy investment market, implement the social responsibility philosophy of 鈥渂eing good is like water, nourishing the world.鈥?Drawing from the experience of targeted poverty alleviation, it collaborates with local well-known institutions to support micro-economies of individual farmers and the tourism sector. The development has been achieved through a combination of methods such as entrepreneurial training, providing startup capital, and aiding project incubation. These initiatives have supported poverty reduction and alleviation among the communities near the power plants, fostering sustainable development and transformation within the local communities.
鈥淭he Power Station鈥?paves the way for a win-win situation in the village network, joint contribution and shared benefit paint the real color of rural happiness
State Grid Nanjing Gaochun District Power Supply Company has established fixed and mobile power stations covering all administrative villages in the whole district. These stations aim to provide three-colored power services鈥?red benefits for the people, green ecology, and golden prosperity.鈥?Through these stations, they address the challenges of safety governance and information sharing of rural power facility within one grid, standardize the joint construction of rural network through one operational manual and continuously advance power service equalization. This initiative contributes to ensuring that everyone shares in the benefits of rural power.
A 10-square-meter room for mother and infant creates a socially nurturing 鈥淚sland of Love鈥?/strong>
State Grid Neijiang Electric Power Supply Company Sichuan takes full advantage of the public space resources brought by widely distributed public operating places such as power supply service halls, leading the 鈥?0-square-meter room for mother and infant鈥?volunteer service. It provides convenient services for caring for mothers and infants to the society, promotes win-win cooperation among relevant parties and leads more enterprises and institutions to participate in the creation of mother-and-child-friendly facilities as a proactive example. Such activity vividly embodies the implementation of shared benefits for all and strengthens the legitimate rights and interests of women and children.
Building dreams and fulfilling aspirations for rural children
Committed to the idea of 鈥渂enefiting every rural child鈥? Zhongyuan Consumer Finance has set up the 鈥淒ream Building鈥?system to fulfill dreams. It includes a series of educational support activities such as the 鈥淒ream Shelves鈥?public book donation project, the 鈥淩ural Children's Paintings鈥?series of artistic education courses, the 鈥淩unning Admission Letter鈥?donation assistance program and the 鈥淒ream Realization鈥?initiative to help stay-at-home children reunite with their parents. By enhancing the soft skills of rural children and addressing their emotional needs, it creats a positive impact on their growth."
Where the eyes reach, warmth is born
As a multimedia service provider, Shengsuixingdong (Chongqing) Cultural Media Co., Ltd. focus on supporting employment for people with disabilities and accompanying the hearing impaired to integrate into society through offering innovative products to schools, enterprises, and organizations for marketing and barrier-free services. We adhere to a business-oriented philanthropic approach, creating the 鈥淲here the Eyes Reach鈥?platform for empowering employment for the hearing impaired. Through promoting the platform and products and advocating for inclusive design, we strive to enable everyone witnessing warmth to collectively realize the concept of 鈥淲here the Eyes Reach, Warmth is Born鈥?
Helping the silent world, allowing our angels to hear love
Since 2009, Herbalife has carried out the 鈥淎ngels Hear Love鈥?public welfare project continuously for fourteen years. This initiative aids hearing-impaired children from impoverished families by providing them with artificial cochlear implantation and language rehabilitation, enabling them to reenter the audible world and grow up healthy like normal children. In recent years, the project has been adjusted to focus more on postoperative language rehabilitation and social integration for these children. Up to now, the project has raised over 47 million yuan, subsidizing 194 hearing-impaired children implant artificial cochlear, establishing 9 rehabilitation reading halls and supporting the construction of 20 inclusive classrooms.
Collecting Charity to Aid Education Ignites Confidence and Hope in People with Disabilities
China Distance Education Holdings Ltd. (CDEL), in collaboration with the China Foundation for Disabled Persons, launched the 鈥淐ard of Charity Collection for Learning鈥?Card) online learning program, offering free skill training in foreign languages, accounting, computer skills, construction engineering, etc. for people with disabilities, assisting them in improving their vocational skills. Up to now, CDEL has donated Cards worth over 200 million yuan. This fund has been used by more than 160,000 disabled individuals who have participated in online courses. This initiative has facilitated smoother employment transitions, turning them into valuable personnel for societal development."
Employees are empowered to innovate and a happy workplace 鈥渟ets no limits鈥?/strong>
To enhance employees鈥檞orkplace happiness, Perfect World Holding Group autonomously established the Dual-Axis Model of 鈥淎 Happy Workplace鈥?and a 鈥淭wo-wings鈥?approach of 鈥淥rganizational Platform Empowerment + Individual Self-Driving鈥?in 2019. While ensuring that employees鈥?efforts could be recognized and incentivized, we initiated the 鈥淔irst Employee Creative Game Design Competition鈥?and established a series of technical exchange forums called 鈥渢he Discussion of Language鈥?(same Chinese characteristics of as Analytics). These endeavors of providing employees a with open and equal platform will foster their innovative abilities and demonstrate their self-value.
Sustainable community life lies in the shared corner
Urban residents frequently come into contact with Electrical Equipment, but there are issues such as the NIMBY effect and untapped value of dormant resources. State Grid Wuxi Power Supply Company, taking 鈥渃onvenience plus zero carbon鈥漚s a starting point, has equipped distributed rooftop photovoltaic systems and small-scale wind turbines. They have created a zero-carbon energy-sharing e-station with functions including charging and swapping services, convenience services, business services, and promotion and communication. This initiative aims to enhance the convenience of the residential environment for community residents and ensure that everyone benefits from the achievements of 鈥渮ero carbon鈥?
Upgrade the elderly-friendly power services to help seniors live happier
State Grid Shanghai Shibei Electric Power Supply Company shows concern for the elderly living alone by implementing four layers of electrical fences to prevent common electrical safety hazards. They provide intelligent and considerate services to ensure the elderly enjoy high-quality power supply services. By utilizing electric power big data, they create a closed-loop 鈥淟iving Alone Index鈥?to address the dilemma of elderly individuals seeking help without support, thereby contributing to the creation of a safe and livable environment and setting a new benchmark for elderly care.
Leverage electric power big data to prevent back pay of workers
State Grid Changzhou Electric Power Supply Company has established the 鈥淧ower Data-Enabled Labor Relations Early Warning Monitoring Platform鈥?to fully leverage the value of electric power big data and labor employment data. The platform monitors and analyzes the productivity level of enterprises and abnormal electricity consumption, assesses the risk of wage arrears incidents, and assists labor inspectorate in promptly identifying signs of wage arrears. This proactive approach shifts the regulatory model from passive to active, better safeguarding the rights of workers and maintaining harmonious and stable labor relations.
As representatives of flexible employment, ensuring the rights and dignity of takeaway riders is a direction being explored by the entire industry and society. Meituan, leveraging the advantages and characteristics of internet companies, has launched the 鈥淭ogether Plan鈥?Through innovative and breakthrough measures in terms of job security, enhanced experience, career development, and life care, Meituan strives to provide riders with fair income, safe working environments, improved personal development prospects, and social integration.
Lead women innovation and entrepreneurship in rural vitalization
Female micro-business owners play an increasingly crucial role in economic development. Visa continues its sustained focus on women-led micro-businesses and, in collaboration with government and social forces, has launched the 鈥淕olden Benefits Project - Empowering Rural Vitalization with Her鈥?Through online and offline training, long-term support, and other strategies, the project aims to empower rural female entrepreneurs and female directors of farmer cooperatives. It enhances the business management capabilities of women in rural areas and supports rural vitalization through talent cultivation.
Over the past 18 years, China Mobile Group Fujian Co., Ltd has overcome the development challenges of poor communication, inconvenient transportation, and complex natural environment in the Sandu'ao sea area of Ningde. With the aim of creating the nation鈥檚 only offshore service hall as a starting point, they actively built the 鈥淚nformation High-Speed Rail鈥?and 鈥淢arine Information Park鈥?to create a 鈥淐onvenient harbor 鈥漚t sea. They made concerted efforts to bridge the digital divide on islands and composed a 鈥渜uartet鈥?that enables everyone to enjoy the dividends of digital economic development. They have been instrumental in transforming Sandu鈥檃o from an information isolated island to an excellent fishing port and further into a new development zone.
Shape a diverse & inclusive culture and build women鈥檚 leadership
Schneider Electric is committed to integrating diversity and inclusivity principles into all stages of the employee experience. They have set a target to reach a 50% female representation among new employees, 40% female representation among front-line managers, and 30% female representation in the executive team by 2025. Through the establishment of special initiatives for female recruitment, the company aims to create institutional and cultural awareness that promotes gender equality. They strive to cultivate an environment conducive to the continuous development of women and provide a 鈥渓imitless鈥?space for the growth of female talents, empowering women to continuously improve themselves and achieve their full potential.
Unite as one to realize a dream for safe water
With a focus on improving water safety in communities, since 2009, Xylem (China) Co., Ltd has partnered with the China Women's Development Foundation to launch the 鈥淲atermark Program鈥? Leveraging their own water technologies and the rich experience of their employees, they have helped construct safe drinking water facilities, environmental sanitation facilities, and conducted hygiene and health education in 136 schools across 14 provinces and regions. Over 75,000 teachers and students have benefited from these efforts. Today, the 鈥淲ater Mark鈥?initiative is extending its welfare from schools to broader rural communities, mobilizing more people to contribute to the sustainable development of water and the environment.
Create a happy workplace for employee well-being
As a world-leading digital cultural and creative enterprise, Perfect World Co., Ltd. has introduced the CEPP (corporate culture, work environment, physical health, mental health) employee health ecological management model by building a dual-axis model of happy workplace and a two-wing path map. The model focuses on the sound interaction among the enterprise, employees ,families and assistance for severe illnesses, and adjusts the caring priorities for employees in a targeted manner, creating a physically and mentally pleasurable work environment for employees and endeavoring to build a happy enterprise.
Ensure better rentals for the urban new youth
Be your health guard in the community
In response to the health needs of the required regions and groups, Bayer has launched health and nutrition education programs by giving full play to the respective expertise of enterprises, media, government, pharmacy chains and authoritative experts, promoting health scientific knowledge in communities by supporting scientific lecture rounds, utilizing digital technology, and encouraging outstanding university students to teach in rural schools, linking regions and covering ages in a sustainable way. Since its launch in 2020, the Bayer Healthy China Campaign has reached out to 22 communities, covering 150 million people.
Information services for the aging help bridge the digital divide
China Mobile Group Jiangsu Co., Ltd. tailors its services to meet the specific needs of the elderly. Initiatives include teaching millions of elderly individuals how to use smartphones (mobile phone classes designed for the elderly), adapting services for the elderly (launching the 鈥淓asy Mode鈥?of the app, streamlining service process and remolding channels), sharing information with the elderly community (shooting videos, producing manuals, etc.), and providing door-to-door communication service (providing on-site assistance to customers). The company strives to foster the sense of gain, happiness and safety for the elderly in the realm of information technology and enable them to better adapt to and integrate into the intelligent society.
Promote employment for the disabled through 鈥?1 Tonglu鈥?/strong>
Your backpack: promoting the development of sharing service platform in rural areas
A backpack serves as a portable 鈥渆lectricity operating hall.鈥?Recognizing the unique geographical features of Taishun鈥檚 remote mountainous areas and scattered power users, State Grid Taishun Electric Power Supply Company has innovatively dispatched power 鈥渂ackpackers鈥? featuring door-to-door backpacking service provided by power employees. This initiative has extended the power supply service and helped achieved 鈥渮ero run鈥?for electricity business. This means that residents don鈥檛 need to go electricity operating halls, which makes their living in the mountainous areas more convienent. With this help, villagers no longer need to go out of their villages to seek help, as their difficulties can be solved easily and on time.
To address elderly care challenges in the aging society, State Grid Customer Service Center has launched a practical service called 鈥淐are code鈥?on the 鈥淥nline State Grid鈥?APP. It can depict the electricity consumption behavior portraits of seniors who live alone and analyze unusual fluctuations. Using red code and green code, it could visually present the status of associated users, therefore providing seniors鈥?relatives, grid members and other guardians with their life trajectory as dynamic reference. It works as the 鈥渆ye of care鈥? aiding civil affairs departments of the governments, local communities and family guardians in monitoring the well-being of the elderly who live alone.
Connect to the happiness of the delivery boy
To tackle challenges such as low income, tight schedules and inadequate security for delivery boys, China Mobile Beijing Company has empowered them through optimizing network, enhancing service, and ensuring safety. Four key initiatives are included: screening thousands of hotspots for delivery boys to optimize their network; customizing exclusive rate plans for delivery boys, engaging them in business handling tasks, providing them with additional job opportunities; establishing nearly a hundred dedicated WeChat service groups and piloting around 40 鈥渄elivery boys stations鈥? introducing smart charging piles to ensure safe, smooth, and punctual deliveries.
鈥淟ight鈥?up villages
Based on the theme of "light", Signify (China) has mobilized its own resources and engaged with partners throughout the value chain to carry out a series of public welfare projects in central and western China. Highlights include the donation and installation of solar LED street lights, the improvement of classroom lighting, the distribution of energy-saving LED bulbs, and the promotion of lighting science and technology. The projects cover many villages and towns under the administration of Yecheng County (Kargilik County) of Xinjiang Uygur Autunomous Region, Deyang of Sichuan Province, Kunming of Yunnan Province, Shangri-La City, Diqing Zangzu Autonomous Prefecture and Jingdezhen of Jiangxi Province. More than 50,000 people are benefited.
Send happiness blockbuster to the countryside with images
To combat the scarcity of photography studios in impoverished mountainous areas, Canon (China) fully utilizes its imaging technology advantages. Partnering with the Guangdong Xinkuaibao News agency and the Guangdong Photographers Association, it launches the 鈥淪preading Happiness through Photography鈥?initiative. This initiative provides free photography services to villagers, authentically documenting their journey towards a prosperous future. Since the initiative kicked off in 2011, over 5,000 鈥淪pring Festival Family Portraits鈥?have been captured for villagers and elderly residents, bringing them countless laughter and happiness.
鈥淏eijing 2022 and Women鈥?aims to empower female-owned small and micro enterprises, enhancing their internal capabilities and external resources to seize Olympic-related opportunities. With a target to cover 5,000 female-owned small and micro enterprises by the end of 2022, the project provides practical business skills, digital tools, business development funds and an international promotion platform for female entrepreneurs. This initiative will enable them to seize the developmental opportunities presented by Beijing 2022, leverage the entrepreneurial power of women, and contribute value to the inclusive and sustainable development of the Olympic host city.
Connect urban and rural areas by express delivery
With a focus on improving the quality of rural residents鈥?consumption and addressing the challenges of limited sales channels for agricultural products, ZTO Express is accelerating the expansion of its express delivery business into rural areas.It is promoting the 鈥淓xpress Delivery into Villages鈥?project, facilitating the integration of production and sales, promoting agricultural-commercial interconnection, establishing smooth channels for the flow of agricultural products into cities and industrial goods into rural areas. The aim is to enhance the convenience of rural consumption, reduce rural consumption costs, increase the prices and reach of more agricultural products, activate the rural market in both directions, and contribute to rural vitalization.
Open positions to the hearing impaired
The integration of disabled individuals into the workforce faces challenges such as weak service systems and low levels of professionalism. Starbucks is creating a 鈥淢ultifaceted Inclusion鈥?outlet providing sign language services and customized training. Through a groundbreaking initiative that involves hearing impaired and ordinary baristas working together to serve customers, Starbucks aims to create more opportunities for equal communication and self-presentation for the disabled community. It strives to foster a diverse, equal, and inclusive community atmosphere, actively exploring the best models for promoting inclusive employment in the retail and other social service industries.
Multi-partners protect adolescent vision health
The escalating deterioration of vision health among Chinese youth has raised widespread concerns and worries among the government, society, and parents. Leveraging innovative technology and products, cultivating an innovative ecosystem for mutual benefits, and promoting innovative education and awareness, Essilor (China) collaborates with industry, academia, research institutions, and government entities. Together, they establish a conducive environment for the prevention and control of myopia in youth, ensuring the well-being of children's eyes and providing them with a bright future.
Empower construction labor industry for migrant workers鈥?employment
The issue of informal employment among a significant number of construction migrant workers is closely related to the Sustainable Development Goals (SDGs) of 鈥渆radicating poverty鈥?and promoting 鈥渄ecent work and economic growth鈥? Kaitaiping has established the Inclusive Finance Database for Construction Migrant Workers in China. They conduct research and develop standards for construction industry workers, connecting government departments, construction companies, financial institutions, non-profit organizations, and migrant workers. This creates a collaborative platform for multi-stakeholder involvement in addressing the formal employment of construction migrant workers and promotes improvements in the labor service ecosystem.
The Winter Olympics Express -鈥淏eijing 2022 and Women鈥?empowers women small and micro business owners to seize business opportunities
To assist small and micro enterprises in the host cities of the Beijing 2022 Winter Olympic and Paralympic Games in capitalizing on the opportunities, Visa has initiated the 鈥淏eijing 2022 and Women鈥漰rogram. By empowering women-owned small and micro businesses in the Beijing-Tianjin-Hebei region's sports,tourism, and cultural industries, the program provides practical business skills, digital tools, business development funding, and international promotional platforms. This enhances their ability to connect with Olympic opportunities, leveraging both internal capabilities and external resources, contributing value to the inclusive and sustainable development of Olympic host cities.
The mobile 鈥淗ealth Express鈥?a continuous messenger of light
Since 2007, the 鈥淪inopec Brightness Express鈥?mobile eye care train hospital has brought light to over 46,000 impoverished cataract patients. As a significant national project for preventing and treating blindness, it has established cataract treatment centers, trained doctors, and donated medical equipment, leaving behind a lasting legacy of 鈥渁n unstoppable health express鈥?in local communities. The project also leverages the power of celebrities to amplify its social impact and continuously innovates to lead in the communication mechanisms of state-owned enterprises' social responsibilities.
Inclusive films and barrier-free information
Youku Barrier-Free Cinema is an exclusive audio-visual online platform under Youku for visually impaired users. It provides incessant contents for visually impaired people as an approach to enrich their spirit and help them enjoy the fun of film-watching like everyone else. Offering visually impaired group a high-quality life has always been a major mission of Alibaba Digital Media and Entertainment Group. By promoting Youku Barrier-Free Cinema and barrier-free film services, and combining online and offline film-watching, the company is committed to making the inclusive film a part of the lives of the visually impaired community.
Send new films to the countryside to vitalize the culture
To narrow the gap between urban and rural public cultural services and enrich the life of rural residents, Alibaba Pictures and Alibaba Foundation jointly launched a free film-watching campaign. Alibaba Pictures leverages its 鈥渃ontent + technology鈥?advantage to roll out free film-watching activities in poor and remote rural areas across the country with the support of the Administration Center of Digital Film Content under the State Council Information Office of the People鈥檚 Republic of China. The campaign aims to allow rural residents to watch positive films featuring ordinary characters practicing heroic deeds, so as to raise their sense of fulfillment and happiness and contribute to cultural vitalization in rural areas and the shared spiritual prosperity.
Call upon merchants and consumers to get involved in public welfare
Every item a consumer buys, a few cents the merchant donates. 鈥淕oods for Good鈥?Initiative is the output of Alibaba鈥檚 business model and expertise on Alibaba Public Welfare Platform. This form of charity helps public welfare organizations meet their own development needs with capital and brand support. By the end of 2023, the initiative has mobilized over 8 million merchants and 800 million consumers with several billions of yuan of donations over the past 18 years, witnessing 60 billion charitable orders and helping about 60 million people in China and abroad.
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