In response to the growing demand for sugar reduction, Genki Forest pioneered the “zero sugar, fat, and calories” product concept in the industry, creating the unsweetened sparkling water category. By identifying latent consumer needs, the company offered a new choice to the public, raising awareness of sugar intake. At the same time, it sparked a sugar-reduction trend across China, encouraging domestic brands to launch low-sugar and sugar-free products and collectively advancing the national sugar-reduction movement.