To address the global climate and biodiversity crisis, GoldenKey and IUCN China jointly launched the "GoldenKey·NbS Elite Special", aiming to identify and promote innovative NbS-aligned practices by Chinese enterprises, contributing to global sustainable development.
The Value and Global Trends of NbS
Nature-based solutions (NbS) address societal challenges through actions to protect, sustainably manage, and restore natural and modified ecosystems, benefiting people and nature at the same time. Over 130 countries have integrated NbS into their development plans.
China has accumulated extensive experience in NbS, including ecological restoration, green infrastructure, and more. Integrating NbS into business projects not only strengthens corporate social responsibility but also generates both environmental and economic benefits.
Core Criteria for Selection
1 Problem-Solving Focus: Must address clear societal challenges, not just nature conservation.
2 Nature-Positive Approach: Solutions should be inspired or supported by nature.4 Scalability: Cost-effective and adaptable across regions.
Program Timeline
- Submission Deadline: August 20, 2025- Global Impact: Winning cases will be featured in the bilingual report Best NbS Practices from Chinese Enterprises(Chinese & English) for worldwide promotion.
Why Participate?
Enterprises can enhance their green competitiveness while contributing China’s solutions to global environmental governance. Previous participants of GoldenKey campaign are also eligible to apply.
(For inquiries: GoldenKey Committee – Xiang Nan: 18701077287; Hu Wenjuan: 15120095307)
——NbS is not just about conservation; it’s a new opportunity for businesses to thrive in harmony with nature.
IUCN Global Standard for Nature-based Solutions:
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