To showcase the power sector's contributions to the UN Sustainable Development Goals (SDGs) and promote exemplary corporate social responsibility (CSR) practices, the China Electricity Council (CEC) and China Sustainability Tribune jointly launched the inaugural "GoldenKey·Power Sector Special"campaign, calling for SDG solutions from electricity companies.

For years, CEC has actively advanced CSR initiatives in the power industry, disseminating best practices and fostering innovation. Since its inception in 2020, the "GoldenKey – SDG Solutions" campaign has collected nearly 1,000 SDG solutions, earning widespread recognition. The year 2024 marks its first dedicated power sector edition, aiming to uncover pioneering approaches that advance the 2030 Agenda for Sustainable Development.

Four Focus Areas for Submissions

Climate Action: Innovations in carbon peaking and carbon neutrality, clean energy transition, and climate resilience.

Rural Vitalization: Case studies on empowering agriculture modernization through industrial upgrading and value-chain enhancement.

Innovative Transformation: Breakthroughs in management and service models to address energy-access challenges.

Global Responsibility: Eco-conservation and biodiversity protection practices in overseas projects (e.g., Belt and Road development).

Evaluation Criteria (AMIVE criteria)

1) Accuracy: pinpoint the causes to better hunt possible solutions;

2) Match: find the“highly-matched” solutions;

3) Innovation: apply innovation to relieve key barriers;

4) Value: create comprehensive and multiple values through problem-solving

5) Evaluation: resonate with stakeholders for positive evaluations.

Competition Timeline

Submissions (by April 30, 2025) → Preliminary → Semifinals → Finals → Global Promotion. Top entries will be included in the report, Power Sector SDG Solutions (2025) and featured at COP30, the International Biodiversity Day, and the global poverty reduction solutions database.

How to Participate

Nomination Route: Endorsed by recommending bodies.

Direct Submission: Via CEC’s online portal (hypx.cec.org.cn).

By highlighting best industry practices, the campaign aims to amplify Chinese power companies’ global leadership in driving sustainable, high-quality development.