The fundamental role of consumption in economic development continues to strengthen. The optimization and upgrading of consumption are significant to both the economic transformation and development as well as meeting people's needs for a better life. Sustainable consumption requires both consumer-driven actions and green transformation and sustainable development on the supply side of products. The “Sustainable Consumption” category of the GoldenKey-SDG Solutions is established with the aim of identifying outstanding actions that promote sustainable consumption and setting a benchmark for contributing to the UN SDG 12.

Small changes with a big difference help people live a more sustainable life at home

Sustainable living should be simple and attractive, without sacrificing convenience, comfort, design, or expenditure. IKEA considers sustainable materials as the starting point of its product value chain. The sustainable concept is integrated throughout the entire value chain, including product design, manufacturing, retail, and after-sales services. IKEA offers over 4,000 sustainable products and promotes sustainable circular markets and green shopping routes. It aims to convey the idea of a healthy and sustainable lifestyle, making it easy and cost-effective for consumers to participate in sustainable living.

Protect the beauty of the Earth and lead the new trend of sustainable consumption in the beauty industry

L'Oréal continues to drive sustainable transformation in the beauty industry. In the product development phase, they practice the principle of eco-design to reduce the environmental footprint of their formulations. They use biodiversity-friendly ingredients and innovate in green packaging practices, consistently offering high-quality sustainable cosmetics and beauty products. In marketing and communication, they create environmentally-friendly stores, provide Product Environmental Information and labeling systems, and engage in public advocacy for sustainable consumption. They lead consumers in practicing sustainable consumption and facilitate the transition from ideology to action.

Make the most of resources for green office

ShanDong Deartree Circular Furniture Co., Ltd focuses on more environmentally friendly and higher quality circular office furniture. They have pioneered the“rent, sell, repurchase”circular model for office furniture, transforming the second-hand furniture industry from uneven quantitative sales to an An economically and environmentally sustainable cycle of high-quality. By promoting the recycling and reuse of quality office furniture, they contribute to social resource conservation, turning second-hand furniture into new resources. This approach reduces material resource consumption, decreases overall carbon emissions, and maximizes social benefits through minimal resource exploitation and minimal environmental impact.

From“utensil-free dining” to “order in moderation”sustainable consumption is achievable for everyone

In 2017, Meituan launched the first environmental conservation initiative called the “Blue Mountain Project”in the food delivery industry. It introduced the“utensil-free”feature as a pioneering effort to incorporate sustainability into platform mechanisms and product design. In 2021, Meituan deepened its efforts to reduce food waste by promoting “moderate ordering” It optimized user feedback mechanisms, enhanced the disclosure of meal portion information, and incentivized merchants to provide smaller portions of rice and dishes. These initiatives aim to facilitate the sustainable transformation of food and beverage businesses and encourage consumers to embrace a greener lifestyle.

Address the microfiber challenge to reduce the plastic footprint of the fashion industry from the source

35% of microplastic pollution comes from the laundering of synthetic textiles. The shedding of microfibers from clothing poses a potential threat to aquatic ecosystems and the food chain, making it an undeniable environmental issue. To address this“invisible challenge”Inditex has partnered with top research institutions to establish a collaborative network for microfiber research. They have introduced detergents that reduce the release of microfibers during washing and air fiber washer used in garment manufacturing. Additionally, they collect and recycle the collected microfibers, continuously contributing to reducing the plastic footprint in the fashion industry.

Traditional Cultural Heritage Preservation Plan

Huan Yu Entertainment endeavors to explore the contemporary value of excellent traditional culture through the integration of“film and television + intangible cultural heritage” They incorporate a significant amount of traditional cultural elements into film and television creations, utilizing the distribution of films and TV dramas to support cultural dissemination worldwide and enhance cultural self-confidence. They have established factories and cultural museums in Hengdian town, fostering professionals and supporting craftsmen involved in intangible cultural heritage. Through inheritance and innovation, they develop more contemporary, practical, and lifestyle-oriented derivative products, promoting the creative transformation and innovative development of outstanding Chinese traditional culture and intangible cultural heritage.

Pursue innovation while embracing green development with faster deployment of new energy vehicles in rural areas

Lishui, Nanjing, serves as a national-level new energy vehicle industrial base and is one of the four demonstration zones for new energy vehicle deployment in rural areas by State Grid Corporation of China. State Grid Nanjing City Lishui District Electric Power Supply Company takes full advantage of Lishui's industrial strengths and focuses on the“the promotion of new energy vehicles in rural areas ”policy. It aims to construct and operate a robust “charging network” establish a comprehensive “sales network”through various channels, and facilitate the enhancement of a reliable“after-sales network” These efforts aim to promote long-lasting driving experiences, facilitate vehicle purchases, and ensure peace of mind when it comes to auto repair, thereby supporting green consumption and low-carbon travel for rural consumers.

Charging infrastructure for electric vehicles promotes carbon inclusiveness and accelerates green and low-carbon travel

NASDAQ: NaaS is the first publicly listed company in China's charging services sector. As of March 31, 2023, NASDAQ: NaaS has connected over 55,000 charging stations in more than 350 cities. In the first quarter of 2023, the total charging volume reached 1.023 billion kilowatt-hours. By promoting green energy sources, green charging stations, and green usage, NASDAQ: NaaS is consolidating the foundation for environmentally friendly electricity consumption. Through innovative carbon-inclusive mechanisms, they have taken the lead in establishing charging carbon accounts in the industry. Users can accumulate charging carbon credits and redeem them for prizes in the Carbon Mall, galvanizing them into participation in carbon reduction and accelerating the adoption of green and low-carbon travel.

Personal carbon accounts drive green and low-carbon lifestyles

China CITIC Bank Credit Card Center collaborates with multiple government authorities and professional institutions to launch the first personal carbon account in the banking industry in China, known as“China CITIC Carbon Account” In 2023, they join hands with partners from low-carbon ecological platforms to introduce a green consumption system, including the“Green Consumption Guidance”“Green Consumption Activities” and“Green Consumption Brand Merchants” This system covers various scenes such as green finance, new energy, transportation, recycling, reading, and dining, integrating green and low-carbon lifestyles into daily life.

Innovative sports public goods promote the healthy growth of children

As a manufacturer of sports balls and equipment, Molten is committed to SDG4 (Quality Education) and SDG12 (Responsible Consumption and Production). They have pioneered the“creative products + public welfare activities”model, using football as a medium. They design integrated activities, including knowledge sharing, football assembly, and football playing, tailored to children of different age groups. These activities aim to cultivate children’s awareness of sustainable development, enhance their manual skills and spatial perception. Molten advocates for the importance of resource recycling and waste reduction, combining it with football to promote a healthy lifestyle.

Explore a new path for grain conservation and loss reduction through six-step fresh rice fine control technology

In response to challenges such as low levels of rice processing, low utilization of by-products, and significant post-harvest grain losses and waste, Yihai Kerry Arawana Holdings Co, Ltd has pioneered the innovative system of “Six-step Fresh Rice Fine Control Technology” for rice grains. This system ensures freshness throughout the entire production process, providing consumers with products of higher nutritional value and an enhanced consumer experience. After discovering that “fresh cutting”is a prerequisite and key to achieving comprehensive grain conservation and loss reduction along the entire supply chain, timely harvesting is implemented at the cultivation stage to ensure rice freshness and achieve comprehensive grain conservation and loss reduction throughout the industry chain.

Achieve green living through a simple stroke

M&G Stationery advocates for more young consumers to start from small actions in daily life, pursues sustainable development, and promotes responsible consumption. Being committed to the foundation of product quality, M&G focuses on four key elements: green design, sustainable materials, eco-friendly product packaging, and concept advocacy. They conduct research and development and promote sustainable products. In collaboration with Meituan’s “Blue Mountain Project” M&G has launched its first carbon-neutral stationery series. From raw materials to disposal, the entire lifecycle achieves carbon neutrality, providing consumers with more choices for eco-friendly products.

First guidance document on sustainable consumption in daily chemical products industry in China issued

To incentivize household chemical enterprises adopting sustainable consumption practices, L'Oréal has issued the first guidance document on sustainable consumption in daily chemical products industry in China, that is, Action Guide for Household Chemicals Industry to Promote Sustainable Development (referred to as the “Action Guide”). Taking “Product Life Cycle” and “Model of Consumer Behavior-AIPL” as foundation and integrating the challenges and advantaged encountered by household chemical enterprises in promoting sustainable consumption, the Action Guide has offered comprehensive counsel and illustrative cases for enterprises at various developing stages to facilitate consumers embrace the more sustainable consumption patterns.

“Mission XR” unleashes possibilities for sustainable consumption actions

Product environmental and social labelling system

The key for sustainable consumption choices lies in the transparent information source. To aid 1.5 billion consumers in making more sustainable choices, L'Oréal has created a transparent product environmental and social labelling system. By openly sharing a product's environmental implications with consumers and taking action to mitigate these effects, L'Oréal empowers consumers to make informed purchasing decisions and promotes its own transformation at the same time, collaboratively build a more sustainable world with consumers.

Low-carbon consumption in Starbucks "Greener Stores"

With a target to build up a low-carbon consuming backdrop and promote the industrial transformation and sustainable consumption, Starbucks has successively put “Greener Stores”, which have been certified by third parties, into operation in Shanghai, Suzhou, Hangzhou, Beijing and other places. Through measures like utilizing low-power electrical appliances with high efficiency, zero-mercury LED lights and sourcing 100% renewable energy, each greener store is estimated to reduce approximately 10.57 tons of carbon emissions and about 301.7 tons of water usage per year, compared to similar-sized regular stores operated in 2019.

Safeguard the safety of Tulou to spread world heritage culture

The Fujian Tulou boasts a history spanning over 650 years. Due to its architectural design, there have been fire hazards and potential difficulties in concerted heritage preservation efforts. State Grid Zhangzhou Electric Power Supply Company taking measures as follows: replacing kitchen equipment for residents within the Tulou; implementing bridged transformations in the electric usage of Tulou; collaborating with various stakeholders to formulate the “Implementation Opinions on Promoting the Construction of ‘Electricity-powered Scenic Spots’(refer to as through the implementation of electric energy substitution to improve the level of electrification in scenic spots)”. These efforts have facilitated creating a safe touring environment, attracting a broader audience of tourists and promoting the wider dissemination of Tulou culture.

Build end-to-end sustainable consumption from supply chain to consumer

New consumption experience of world heritage island tourism with the "light of electricity"

Carbon neutrality innovation initiative of WeChat Pay

With the increasing severity of climate issues caused by carbon dioxide emissions, WeChat Pay has launched a series of low-carbon innovative projects to advocate for users to choose greener lifestyles. These initiatives include China's first carbon-neutral public welfare popular science product called “Carbon Neutrality Q&A”which allows the public to learn about carbon neutrality knowledge through fun quizzes and support carbon-neutral public welfare projects. Additionally, the “WeChat Pay Low Carbon Togethe”initiative has encouraged more than 10 merchants to create green consumption scenarios, resulting in users performing over a million low-carbon actions and contributing to the development of a greener society.

Be less plastic with Nu Skin

Nu Skin (China) Daily use & Health Products Co., Ltd has actively engaged in plastic reduction efforts and developed a sustainable packaging management mechanism that encompasses the 5 Rs (Recycled, Recyclable, Reduced, Reusable, and Renewable). Through lightweight packaging design and the use of recycled plastics, Nu Skin‘s products are easily recyclable after consumer use. Nu Skin has also launched the “Empty Bottle Recycling” Campaign in all its Experience Centers nationwide, encouraging business partners and consumers to recycle their used Nu Skin Bottles. As of the end of December 2021, over 2.69 million empty bottles have been collected, totaling more than 69,000 kilograms.、