Amorepacific, embarking on an enduring journey and tirelessly nurturing its vision of a world adorned with beauty, holds a firm belief – beauty possesses the power to reshape the world. From tailoring innovative and diverse products to behaving responsibly, from taking climate-conscious actions to safeguarding the environment, and from promoting social welfare to collaborating with consumers on sustainable endeavors, the company stays true to its founding values, leads through innovation, and unlocks the potential of “beauty” to fulfill its mission.


The story of Amorepacific with a humble bottle of camellia hair oil.
In the 1930s, women expressed their grace and elegance with well-combed hair parted in the center, held in place by the hair oil. It was during this era that the mother of Amorepacific’s founder Sungwhan Suh, founded a modest workshop dedicated to producing this cherishedoil. At a time when quality was a luxury, she recognized the value of traditional beauty harbored within camellia seeds. With unwavering dedication, she meticulously sourced the finest tea seeds and consistently enhanced production techniques. Her perseverance bore fruit,yielding a superior camellia oil that quickly gained the affection of consumers.

As a steadfast aide to his mother, Sungwhan Suh was immersed in the art of beauty. This exposure catalyzed his ambition, leading him to expand the family workshop, rejuvenate tea gardens on Jeju Island, and breathe new life into Korean tea culture. His endeavors set a benchmark in the Korean cosmetics arena as he pioneered the introduction of trademarked cosmetics. He also established the first cosmetics research laboratory in the industry, further championing his mother’s commitment to excellence and a relentless quest for the value of beauty.

In 1945, Pacific Chemical, the precursor to Amorepacific, was founded. Infused with an ardent passion and an inherent commitment to the pursuit of beauty, this institution embarked on an enduring, beauty-focused journey that spanned nearly eight decades, tirelessly nurturing its vision of a world adorned with beauty. This dedication stems from Amorepacific’s core belief: Beauty possesses the power to reshape the world.

Footprints: Tailoring innovative and diverse products to consumer desires for a better life
Grounded in a profound cultural heritage, Amorepacific perceives beauty not only as an aesthetic concept but also as a profound spiritual influence. The company’s ambition is to have its products and services empower individuals to understand, experience, and truly appreciate the deep value and vitality that beauty embodies.

Amorepacific’s journey in China commenced in 1992, fueled by a determination to share its philosophy of beauty. A decade later, in 2002, its Jiading factory in Shanghai was completed, signaling a strategic pivot from Shenyang to Shanghai — a magnet for global beauty connoisseurs. Star brands like Sulwhasoo, LANEIGE, innisfree, Ryo, and Mamonde made successive forays into the Chinese market. They communicated the essence of beauty, becoming the go-to beauty choices for vast Chinese consumers. Today, after over three decades of nurturing its presence, China stands as a market of paramount importance to Amorepacific, second only to its origin, South Korea.

A relentless effort committing to product innovation—with beauty at its heart and consumers at its core defines Amorepacific’s development trajectory. This was exemplified in 2008 when Amorepacific unveiled the pioneering air cushion beauty category, ingeniously melding base makeup with sunscreen properties. This innovation became a global sensation, encapsulating the ethos of “born to meet demand, born for innovation,” driving the company’s rapid ascent.

In its commitment to advancing the concept of beauty in China, Amorepacific demonstrates a remarkable ability to discern the ever-evolving beauty preferences and market trends among Chinese consumers. Bolstering local R&D competencies and refining technologies, the company constantly crafts products tailored to the unique needs of Chinese and broader Asian consumers. This ensures extraordinary experiences that resonate with their desires for a more enriched life.

Amorepacific’s innovations span various product dimensions—from formula crafting, efficacy enhancements, to pioneering ingredient research, epitomizing the company’s quintessential beauty pursuit and inventive flair.
For example, showcasing innisfree’s dedication to harnessing the skincare benefits of natural ingredients, the brand’s innovation, Collagen Peptide Firming Ampoule Cream, was introduced at the 5th China International Import Expo. This product offers users a remedy for dryness-induced lines and delivers a promise of firmer, revitalized skin. As another example,LANEIGE, at the same expo, introduced the world’s first triple-effect serum, Perfect Renew 3X Signature Serum. This innovative 3-in-1 formula offers firming, fine-line reduction, and radiant essence benefits. Not only does it simplify skincare routines for today’s bustling lifestyle, but it also synergistically enhances each benefit, catering to the diverse skincare needs of consumers.

Deeply engaged in the Chinese market for decades, Amorepacific’s prowess in astutely gauging emerging consumer trends and desires, and reciprocating with timely product innovations,solidifies its formidable stature amidst China’s intense market dynamics, continually endearing it to Chinese consumers.

Commitment: Championing sustainable beauty with responsibility
The United Nations Sustainable Development Goals (SDGs) provide a roadmap for sculpting a brighter, more sustainable tomorrow for all. This vision is also shared and pursued byAmorepacific.

In 2021, drawing upon its extensive experience in sustainable practices, Amorepacific Group unveiled its “2030 A MORE Beautiful Promise”. This initiative closely aligns with the SDGs and is dedicated to realizing five promises under two pillars of “Move Forward Together with Customers and Society” and ‘“Coexist Responsibly with Nature”. The five promises are: to instill the values of environmental and social friendliness into 100% of its new products; to promote diversity and inclusion across all its global workplaces and beyond; to achieve carbon neutrality across its production sites worldwide; to reduce the use of plastics in product packaging; and to invest into biodiversity conservation efforts.

These promises not only symbolize Amorepacific’s deep-rooted commitment as a responsible global corporate citizen but also showcase its evolved understanding of “beauty”. The clear commitments reflects not just the company’s resolve to actualize them, but also its intent to impart the principles of sustainable development to its consumer base, guiding them to recognize, understand, and safeguard the underlying ecological and societal virtues intrinsic to “beauty”.

The promises also echo China’s overarching development objectives and aspirations, including its carbon peaking and neutrality goals, green development initiatives, endeavors to enhance societal well-being, and biodiversity conservation efforts. In China, Amorepacific doesn’t just express its commitments; it translates them into concrete actions, yielding praiseworthy results in the process.

Tangible Actions: Championing pure beauty through climate-conscious initiatives
As the world grapples with a mounting climate crisis, the imperative for decisive and impactful climate action has never been clearer. Amorepacific’s commitment to “achieving carbon neutrality across its production sites worldwide,” as outlined in the 2030 A MORE Beautiful Promise, aligns seamlessly with China’s carbon peaking and neutrality goals. This has accelerated the drive towards carbon-neutral operations in their Chinese manufacturing units.
In December 2014, Amorepacific Beauty Campus Shanghai, hub of the company’s production, research, and distribution in China, was completed and put into operation. By the end of 2022, Beauty Campus Shanghai had fully embraced a spectrum of green manufacturing and carbon reduction strategies. This encompassed process optimization, transitioning to energy-efficient equipment, integrating eco-friendly machinery, installing rooftop solar power equipment, and purchasing International Renewable Energy Certificate (I-REC) schemes, thus achieving 100% green electricity consumption at the production site. Furthermore, by investing in certified emission reductions (CERs), it effectively neutralized greenhouse gas emissions stemming from operations like natural gas combustion, fuel usage, and refrigerant discharges. Collectively, Beauty Campus Shanghai has achieved carbon neutrality.

Amorepacific was the first in the Korean beauty industry to join the global RE100 initiative, setting an ambitious goal to source 100% renewable electricity across all its operational sites by 2025. The company’s efforts were globally recognized on September 19, 2023, at the “RE100 Leadership Awards” ceremony during the New York Climate Week, where they clinched the Market Trailblazer Award. Such accolades reflect the global appreciation for the company’s renewable energy transition endeavors and achievements.

Even more remarkable is the fact that Amorepacific is the first South Korean company to join the Science Based Targets initiative (SBTi). In the 2022 Carbon Disclosure Project (CDP) assessment, Amorepacific Group secured the top “A” rating, outperforming the average scores in both the Asian and chemical categories.

Journey in China’s Beauty Campus or leading the charge in low-carbon innovations in South Korea, its efforts underscore an unwavering commitment to crafting a pristine, beautiful world and its resolute determination and tangible actions to honor its pledges.

Safeguarding: Cherishing the environment while upholding natural beauty

Amorepacific’s vision of “beauty” is inextricably linked to environmental consciousness, epitomized by its dedication to “minimize environmental impact of its activities”. When developing new products, the company embraces green chemical innovations, prioritizes sustainable and low-carbon manufacturing processes, and places a heightened emphasis on sourcing natural ingredients to reduce environmental footprint.

One noteworthy approach is the creation of an intelligent farm, an integration of IT with organic farming practices, where Italian purple cabbage is grown hydroponically. The crops are then subjected to environmentally-friendly extraction methods to obtain organic compounds for cosmetics. During manufacturing, aside from maximizing green electricity usage, the company consistently increases the utilization of renewable raw materials and optimizes processes to conserve energy. As an example, the low-energy emulsification technology employed for Ryo products not only reduces energy consumption but also cuts down cooling times and elevates emulsification efficiency. In the realm of R&D, the spotlight is also on eco-friendliness. For example, the company set up the Green Innovation Research Institute,conducting thorough research on natural plant ingredients. The aim is to develop pure beauty products — from ingredients, formula, to packaging — that minimize environmental impact while simultaneously enriching and enhancing the consumer’s skincare experience, thus making skincare resonate as a communion between humans and nature.

To reduce plastic use in packaging, Amorepacific is spearheading the use of 100% recyclable, reusable, or compostable packaging materials. This ensures products meet high-quality standards while significantly diminishing the environmental footprint from the source, relieving the burden on the earth. Primera Organience Watery Essence epitomizes this approach with its plastic-free glass containers, complemented by easily removable labels and caps crafted from renewable plastics. In terms of innovations in cutting plastic use, with the adoption of nano-film barrier technology, the company has pioneered paper containers, positioning them as viable alternatives to conventional plastic or aluminum cosmetic packaging.This groundbreaking move can reduce plastic usage by up to 70%, with the added advantage of enhancing product longevity through airtight storage. To put it in perspective, in 2022, the brands LANEIGE and innisfree introduced 1.54 million eco-friendly shopping bags. Based on an average weight of 3.9 grams for each shopping bag conventionally, this initiative effective- ly reduced plastic usage by an estimated 6 tons.

Biodiversity, the lifeblood of our planet and a cornerstone for human existence, is at the heart of Amorepacific’s mission. The company acknowledges that preserving biodiversity goes beyond securing natural skincare ingredients; it represents a more comprehensive, planet-centered commitment.

Primera Organience Watery Essence’s packaging exclusively utilizes environmentally friendly sugarcane bark paper that holds Forest Stewardship Council (FSC) certification. Brands such as Sulwhasoo, LANEIGE, and Mamonde are steadily integrating FSC-certified materials into their products. Demonstrating further dedication, the group has amplified its consumption of RSPO-certified sustainable palm oil to 34.66%, aiming to exceed 90% by 2023. Beyond products, Amorepacific extends its dedication to the preservation and sustainable utilization of both flora and fauna. Its relentless research, efforts to rejuvenate endangered plants, and exploration of new raw materials stand testament. It has also eliminated animal-derived brushes, reinforcing the commitment to animal welfare.

All these tangible endeavors collectively combat deforestation, safeguard natural habitats, and decrease negative environmental impacts of plant-growing, playing a pivotal role in bio- diversity conservation.
Collaboration: Progressing hand-in-hand with consumers for shared values
Consumers represent more than just Amorepacific’s obligation. They are vital allies in the company’s environmental endeavors. Championing responsible consumption is pivotal to realizing environmental sustainability. Beyond offering sustainable products and communicating the ethos of sustainability, Amorepacific orchestrates engaging eco-friendly initiatives. These initiatives are crafted to spark consumer enthusiasm for environmentally friendly actions, bridging comprehension with tangible actions.

Consider the global Empty Bottle Recycling Campaign by innisfree. Not only does it advocate recycling, but it also dedicates spaces in major stores to showcase the brand’s eco-friendly values, milestones and innovations. This encourages and guides consumers on a trans-formative journey from waste to value, ensuring the cycle of nature persists. Since the launch of this campaign in China in 2012, this initiative has reclaimed approximately 960,000 empty bottles over a decade.

Moreover, in 2022, Amorepacific became a part of the Eco Beauty Score Consortium, whose objective is to create, evaluate, and quantify an environmental impact scoring system for cosmetic products. By doing so, it offers consumers clarity on a product’s ecological footprint, empowering them to make eco-conscious purchasing decisions with convenience.

These endeavors reinforce Amorepacific’s commitment to safeguarding nature’s beauty to its Chinese consumers. They bolster the company’s stature and amplify its sustainable development prospects in China. Such actions further establish the company’s image as a leader in sustainability, resonating deeply with the values and aspirations of Chinese consumers who cherish the mutual beauty of nature and self.

Benevolence: Nurturing women’s holistic beauty and fostering social bonds
Women’s beauty transcends mere aesthetics. It encompasses both physical and emotional well-being. To this end, Amorepacific is dedicated to enabling every woman to recognize her inherent value and enjoy a fulfilling life. Through ongoing initiatives in China focusing on women’s holistic health, Amorepacific fosters a nurturing environment for women to thrive,bridging societal connections through shared values of benevolence and beauty.

The “Cervical and Breast Cancer” screening initiative stands as an important testament to Amorepacific’s commitment to safeguarding women’s health. As of 2022, this initiative has extended its reach to six provinces and 35 counties within China. It has generously provided free cancer screenings to over 120,000 women in need, whether in urban or rural areas, conducted health-focused lectures for more than 320,000 women, and equipped many others with knowledge, creating a protective shield against these cancers.

Recognizing the profound link between beauty and emotions, Amorepacific acknowledges the myriad challenges today’s university students face, ranging from academic pursuits to interpersonal dynamics and future aspirations. Mental health concerns triggered by overwhelming emotions like anxiety demand genuine care, understanding, and intervention. Collaborating with Chinese non-profit organizations, academic institutions, and mental health professionals, Amorepacific introduced the AMORE YOUTH initiative. This program, encompassing thematic roadshows, workshops, and lectures, educates students about emotional intelligence and mental well-being, inspiring them to confront life’s challenges head-on. Remarkably, through empowerment, many beneficiaries have transitioned from receiving aid to contributing to the cause, creating a virtuous cycle of goodwill and fostering an expansive wave of positive influence.
Amorepacific strongly believes in the transforming potential of self-confidence and personal growth. Its “BETTER SHE” program in China is driven by the goal of empowering women facing challenges, enabling them to achieve economic independence. Thanks to this program, from 2020 onward, over 2,200 women in need have undergone specialized housekeeping training. Boasting an impressive 88% employment rate, this program has successfully revitalized a large number of women from dire situations. The glowing emblems of independence, self-reliance, and benevolence now shine again on their faces.
Epilogue: Pursuing beauty, championing sustainability
“Live Your New Beauty” – Inspire New Beauty in every individual to discover, live, and enjoy a healthy, fulfilling life.

In its “beauty” endeavors related to consumers, nature, and society, Amorepacific has illuminated the transformative and magical power of “beauty” to influence positive change in the world.

“We make A MORE beautiful world” is more than just Amorepacific’s mission. It has evolved into a profound commitment, reflecting the brand’s tireless efforts in shaping, disseminating, and creating beauty.

As Amorepacific marches forward, holding true to the values of New Beauty, it commits to standing alongside its consumers and society. Together, they will coexist harmoniously with nature, paving the way for a greener, more vibrant, healthier, and sustainable future.